Experts agree

“All the experts pointed out that innovation must (a) deliver some positive outcome whether it is tangible value, creation of a new market or a competitive advantage and (b) that the actions required to deliver this value must be new to the company.

Some experts mentioned that innovation applied to stakeholders across the value chain, while a few focused on end customers and markets… we combined the responses to say that innovation does apply across the value chain.”

Hitendra Patel and Chuck Frey
InnovationManagement.se